Got a wish list? No ones wants to take away grandpas Big Bertha. Find contact's direct phone number, email address, work history, and more. The last group alone was a tournament onto itself. Who is Mike Whan Wife? An American (Nelly Korda) is now No. His upbringing in golf was spent sweating. He speaks a sort of unofficial golf conglomerate he calls Golf Inc. The current leaders of the industry PGA Tour commissioner Jay Monahan, PGA of America CEO Seth Waugh, LPGA commissioner Mollie Marcoux Samaan, the equipment manufacturers, so on, so forth are more interconnected now than ever before. For 11 years before joining the U.S.G.A. It was our first time physically together and mentally together. He worked grounds crew jobs all through college at Miami University in Oxford, Ohio, right up until he was hired at Procter & Gamble. RANGE SESH: Whan, a 4-handicap, gets in a few swings during the U.S. Womens Open media day at The Olympic Club. Why dont we? Whan asks. Then there was Ganne, Jersey girl, making a putt on the last to take the low-am medal by a shot at age 17. Just as he recruited the rest of the industry to commit to growing girls golf on a larger scale, Whan sees the USGAs role in capitalizing on the games recent participation boom as part of an industry-wide effort. Quick Facts: Mike Whan Wife Age, Salary and Net Worth: Everything About LPGA Commissioner Opens. Fact is, hes different. Marcoux Samaan replaces Mike Whan, the longest-tenured LPGA commissioner who rebuilt the tour and announced in January he would be stepping down from the role. I can live with that as long as I feel like that while I was there, I advanced the game, I championed the game, I believe I left the game better for the next generation of players. Research is showing that new golfers arent as interested in playing 18 holes and that many want actual instruction, which is all vastly different from 1997, when, really, people were just getting clubs and getting out there. He says the USGA will do everything it can to create environments that retain all these newcomers. It is a provocative rsum for the leader of the USGA, but Whan carries his outsider status with pride, noting that he is hardly an expert on the rules. I could probably sit and have that argument with [TaylorMade CEO] David Abeles and [Callaway CEO] Chip Brewer for a long time. Its a nice media headline, but Ive been going into the USGA offices since mid-May. Contact. We seem to be living in a time when people arecravingfairness, equality, equal opportunity, in golf and beyond it. Back when he formally took over the job on July 1, replacing outgoing executive director/CEO Mike Davis, he received a box with seven white polos emblazoned with the USGA logo. Its overwhelming the amount of golf business the USGA is involved in. What I would tell you is, I dont think the world of golf comes to a halt with some sort of bifurcation. Whan began his career in 1987 at the Procter & Gamble Company, where he rose to director of marketing for oral care before leaving to pursue his passion for sports. 1 of 3. In it he says are 15 ideas hes been kicking around for months. One week after Sergio Garcia won his green jacket last April, Mike Whan, commissioner of the Ladies Professional Golf Association (LPGA), purchased a summer home at Reynolds Lake Oconee. Mike started his career as a professional golfer in 1988. He keeps going , Weve got to find the right medium. Lets continue to do what were building together. It mattered to me that it mattered to them. The USGA has more than $400 million in assets available to management for general expenditures within one year. If you talk to a USGA person, they want to make sure that the game can be just as good, if not better, for the next hundred years as the last hundred. As you know, for every five people that make it to that Walker Cup level, there are 5,000 that had incredible junior careers but didnt get to that level. I wont lie to you and say its going to be popular, but its important and I think it would be irresponsible for us not to relook at something that the last significant look was 1976. I remember thinking wow, because I loved the course, I actually liked the club, so when I took the job one of the first things I asked the realtor was, can you take me to the cottages at Hamilton Farms? I know Im very different. Im not sure Id say that today, but I feel comfortable saying that will be the case again soon. The reality is that were going to be a partner in virtually everything we do. The biggest change inside the walls of the USGA under Whan, other than everything moving faster, is the shift in perspective at the Now, when inside the association proposes an idea, Whan might kick back with, Yeah, but if we dont figure this part out, well be putting manufacturers in a difficult spot. Or hell say, You know, that wont work for a tour organization. This amounts to a major shift in vantage point. Take, for instance, our countrys lack of a formal organization to courier its talented junior players? They did enough homework on me to know I will be culturally different. It was because I walked the range so that I could hear from my members. last year, Whan was the commissioner of the L.P . Im not sure that for the average golf course or the average golfer, distance has changed the course or the way they play it. I dont know who should start a USA Developmental Team, but I know what the first two letters of the USGA are, so why not us?. Mike Whan is married to his wife, Meg Whan. https://golfweek.usatoday.com/lists/usga-ceo-mike-whan-distance-money-national-developmental-team/. In 1999, he was named president of marketing for Britesmile, Inc., a teeth whitening company, and remained there until 2002 when he took over as president of Mission Hockey. His wife Camila, formerly known as the Princess of Wales, now holds the title of queen consort. I know theres plenty of people that Ill work for now who probably will be scared to death of the term bifurcation. You dont worry about the ghost of Sandy Tatum haunting you because caddies at the U.S. Open are shooting things with a laser? So Ill be at the U.S. (David Cannon / Getty), Mike Whan will have to lead the USGA through significant change in the golf industry. He aint that. He has written a variety of books about golf and other subjects, the most recent of which is The Second Life of Tiger Woods. I mightve protected the game, but thats it. In a weird way, the last 12 years set me up for that. Thats more important to a USGA person than any other counterpoint of view. We were building courses, not closing them. Stu Francis, the current president of the USGA board, asked him to meet with a few members of the search committee during the U.S. Womens Open at Champions Golf Club in Houston. I hope you would like above article in which I have included all information about Mike Whan Wiki, Girlfriend, Boyfriend, Husband, Wife, Dating, Relationship, Breakup, Children, Son, Daughter, How rich is he and she, College, School, University, Born country, rumours, latest news, Race details which is given . He should have been tired. As we are dealing with a period of significant change, his ability to get our points across becomes critical.. Thats probably why when Whan walked into USGA headquarters for his first executive leadership meeting earlier this summer, he didnt realize he was the only one there wearing shorts. He wasnt. You dont get there by historical relevance alone. "Their reaction was the game-over point for me," said Whan. MORE: The 9 most intriguing stories from U.S. Open Final Qualifying. . He was saying, Onward. Whan is active on Twitter with the handle @USGAMike . You know these issues plenty well enough. Michael (Mike) Whan joined the USGA as its chief executive officer (CEO) on July 1, 2021, becoming its eighth chief executive. Whan knows that womens golf is a perfect stage for the pursuit of fairness, equality and equal opportunity. As CEO, Whan leads the USGA team and their work to champion and advance the game of golf by conducting global championships, delivering golfer engagement programs, broadening accessibility and driving sustainability. Im proud of that, but at the same time Ive got to find the right balance. Everybody evolves not only to make the game better, but to make sure its great for the next 100 years. 1 for the first time in a long time. Prior to joining the USGA, Whan served as the commissioner of the LPGA (Ladies Professional Golf Association), one of the longest-running and most successful womens sports organizations in the world, from January 2010June 2021. He likes to lean back onto the two hind legs of his chair when making a point, the way a kid does before the teacher tells him to quit it. It's still April, How can golf courses use less water? That a player from the Philippines and a player from Japan, Nasa Hataoka, met in a playoff is old hat for anybody who follows womens golf closely. The announcement was made in a Manhattan ballroom as part of USGA CEO Mike Whan's first press conference as the organization's top boss. If the publics feelings about the USGA could be distilled into a building, the result would look something like the clubhouse at The Olympic Club: formal and old-fashioned. You didnt get it done, but now youll have the juice to make it happen at the national championships. So, he called in. Thus, when he talks about how the game needs to address its significant issues related to distance, he does so from a broader context and looks for consensus-building. Seated face to face in a room at the Olympic Club's City Clubhouse, about 10 miles north of the U.S. Women's Open venue, two of the game's power brokers candidly riffed on childhood jobs . Thats one of the reasons I want the job. This water-conservation whiz's is among them, Pros playing two different balls?! That is the worst television experience of your life. View Mike Whan's profile on LinkedIn, the world's largest professional community. Rory McIlroy, a measured and respected voice in the game, recently called the report a huge waste of time and money.. This is where Whan shows all of his sides. Thompsons back-nine 41, when all she needed was 39 to win, it was painful. Because theres a strength in how the USGA tackles a problem and understands governance, and some of the stuff that I dont have the patience for will be good for me to learn. Mike Whan net worth. If you need help from a membership perspective, then let us provide that. I think my conviction that its time to relook at something that was done in 1976 is stronger than it probably was before I got here. Im enough of a marketing guy to know if Dustin Johnsons driver is slightly different than the one I can buy at retail, that will have very little impact on the number of drivers he sells. I talked my wife into, Lets take 2021 off and have some fun. But I had met with part of the USGA selection crew during the U.S. Womens Open in November, and I was pretty sure that was the last meeting we were going to have. Nothing on the menu over eight bucks. That's already happened, 'It irritates me': Justin Thomas slams proposed ball rollback in 3-minute 'rant', 'Confusing' and 'detrimental': Equipment makers sound off on rollback proposal, How would a golf-ball rollback affect competitive amateurs? They dont come in swinging. He is a former commissioner of the American Ladies Golf Association and has made a pretty [] Good perks of the USGA. Is that something youre going to legislate so that they will be allowed at USGA competitions? Fact is, though, his rise is anything but. . . If anything, its like global warming, Whan says. He currently resides in Gladstone, N.J., with his wife Meg and has three adult sons: Austin, Wesley and Connor. Walking in, Mike Whan looks around and says, yep, this'll work. That could prove useful because, for whatever reason, tour players these days love to criticize the USGA. Im walkin in like every Twitter follower, with just a point of view. As one executive committee member put it on a recent call, Shame on us if we dont get this done, Francis noted. Five months ago, Davis, a 30-year U.S.G.A. He has that way of connecting that he knows whats what, and you know whats what, and everythings on the level. As CEO, Whan leads the USGA team and their work to champion and advance the game of golf by conducting global championships, delivering golfer engagement programs, broadening accessibility and driving sustainability. In his opening comments, Whan alluded to "loving . Is that one of your mandates, to change the culture? Lydia Ko can still talk to New Zealand Golf and have real support in terms of guidance, coaches and everything else. All Rights Reserved. I love the innovation and we want to keep seeing innovation. Its a complex job, being the CEO, but you need to distill it in understandable ways to a variety of constituents. It can be frustrating, though, because at times the USGA hasnt done a good job telling its story . Lets talk distance debate. USE OF AND/OR REGISTRATION ON ANY PORTION OF THIS SITE CONSTITUTES ACCEPTANCE OF OURVISITOR AGREEMENT(UPDATED 1/6/23),PRIVACY AND COOKIES NOTICE(UPDATED 1/4/23) ANDCALIFORNIA PRIVACY NOTICE. This club's forward-thinking tactics offer clues, How much driving distance golfers lose as they age, according to new data, Rory McIlroy says he'd use rolled-back ball even if the PGA Tour doesn't, The most urgent job in golf? You know me, Id rather be talking about that more than they used to because I think we should. Their reaction of Please do this, this should be good for all of us. Shell get her name on that trophy before shes through. It only seems like Thompson has been around forever. When I buy my Ford truck, I dont believe theres a NASCAR engine under the hood. Prior to that, he covered Tennessee basketball for the Knoxville News Sentinel. Mike Whan is a married man. If we can get into that trusted partner mentality, therell be times when we need to take a real leadership role, and therell be times when what the partnership people need is a little more behind the scenes. (One of Whans challenges will be maintaining continuity as the USGA welcomes a new president every three years; I value the different perspectives they will bring, Whan says, but its my job to steer the ship.). They are Austin, Wesley, and Connor. @USGAMike would be Mike Whan, the CEO of the USGA. He was wrong. Hes at warp speed. However, he is active on LinkedIn which pretty much gives oversight to his career and professional biography. It stinks to walk into a building and know that virtually everybody in that building knows more about the USGA, the current challenges, the partners and the problems than I do. Mike Whan Named USGA CEO; Will Take the Helm in Summer 2021 February 17, 2021 | LIBERTY CORNER, N.J. By Beth Major, USGA. He came to The Athletic from MLive Media Group, where he covered Michigan and Michigan State basketball. Lots of grease. Pandemics happen, lawsuits happen and all kinds of things where youd say, if youre going to run the game with a leaders mentality, you have to make sure you have the ability to do just that. Whan, 56, will replace Mike Davis, the top executive at the U.S.G.A., which conducts the United States Open and 13 other national championships. In 2016, he was given the Donald Ross Award by the American Society of Golf Course Architects, the organizations highest honor. He and Meg share 3 children, namely, Austin Whan, Wesley Whan, and Connor Whan. Much of Whans success at the LPGA building the tour up from near ashes when he took on the job in 2010 and then passing the ultimate stress test by seeing the tour through a global pandemic has been the strength of his partnerships. Take a look at the rules changes from a few years ago. When his family moved to Cincinnati during his junior year in high school, the first thing he did was find the local club and apply for a job. Ill say this: When I started at the LPGA, the U.S. Womens Open was really the front of the parade that pushed the rest of us to catch up in regard to purses. What should that money be spent on, and how big a bankroll does the USGA need to maintain? Mike has 4 jobs listed on their profile. For the mens professional game, do you need to limit the distance players are hitting it? Back in 2011 and 2012, I used to count on the USGA pushing everyone else along. The USGA has made its share of missteps over the years, but people in golf are inclined to cut it slack because unlike the players and manufacturers and agents and even the PGA Tour, the USGAs mission is to protect the game, not make money. Carpeting that dates back to Willie Stargell. Im not waiting to find out. One significant challenge is that mens purses arent slowing down any time soon, including majors. THE MATERIAL ON THIS SITE MAY NOT BE REPRODUCED, DISTRIBUTED, TRANSMITTED, CACHED OR OTHERWISE USED, EXCEPT WITH THE PRIOR WRITTEN PERMISSION OF DISCOVERY GOLF, INC. 2023 DISCOVERY GOLF, INC. ALL RIGHTS RESERVED. Hopefully theres something powerful in the middle, he said. At Olympic, 30 percent of the players I didnt know at all. There exists an environment in which we can talk to everybody and get things done, he says. This, though, is how Whan operates. Is that good?, I think, instead, we want to make sure golf innovation continues. Its not that the USGA didnt care about those things before, Whan says, it was that they didnt have that knowledge in the room.. Maybe disappear, spend the . To me, it's one of those technological improvements that can improve the viewer experience and the pace of play. We all watched that parade and cheered. That group is really what I consider my friends. Oh, come on, you worked for TaylorMade and Wilson! Making sure young girls view this game as theirs just as much as their brothers. Francis said Whan will start full-time with the USGA in the middle of the year and that Davis will help with the transition. Were just talking about the best of the best. Walking in, Mike Whan looks around and says, yep, thisll work. Those are decisions, he says, for individuals far more qualified than him. He only stops for air and an occasional mouthful of omelet. All people that I would spend time with if I retired.. At the time, after WNBA commissioner Donna Orender withdrew her name from consideration, the front-runner was believed to be then-USGA chief business officer Pete Bevacqua. You can disable footer widget area in theme options - footer options, Mike Whan Wife Age, Salary and Net Worth: Everything About LPGA Commissioner, benoftheweek (TikToker) Wiki, Bio, Age, Height, Weight, Dating, Career, Net Worth, Facts, Lisa Kudrows net worth, fact, career, awards, biography & life story, Gabriela Bee Bio-Wiki, Age, Net Worth, Height, Songs, Eh Bee, and Family, Don Gummer Bio, Age, Art, Education, Net Worth, Wife, Children, Meryl Streep and Sculptures ZIO Wiki, Where Is Tommy Steele Today? Hell be the yes or no on final decisions that determine where this game of ours will go. Lets make sure we can keep this game inside the stadiums that weve built, but at the same time, as soon as we draw whatever line in the sand that were gonna draw, I want it to be clear, and I want 3,000 engineers still waking up the next day and saying, OK, I think I can find another innovative way to make this better, right up to the line. If those engineers wake up and go, Well, games over, then I havent made the game better for the next 100 years. He thought about Sierra Brooks, the promising Symetra Tour rookie with grand plans for the LPGA. He flew home on Friday because thats what he always has done at U.S. Everything is really clear, and you dont talk about why we always do things the same way. . Ive said this before about Lexi, but youre not going to have days like that unless youre good enough to be there in the first place, Whan said. Within a one-hour drive I could play some pretty strong golf courses. Of course I want to preserve the game, but only after I promote it.. I need to figure out how to both fund and create a U.S.A. development program. Whan said its been on his list since 2010. I kept telling my wife I promise Ill help tonight, but Ive got to get to the office to get some stuff done. I really want to listen to other people and understand their perspective. LPGA players consistently praised Whans transparent approach. Mike Whan is a married man. In 2002, Whan became the president and CEO of Mission Hockey, a hockey equipment company. It just makes sense. Whans first day as CEO was still a few weeks away, but the announcement on Feb. 17 that he would take the job had already sent a bolt of lightning through an organization that dates to 1894, and the energy he radiated at Olympic was palpable. For anyone who was around in the late 90s, it happened. U.S. Open 2021: Can new USGA boss Mike Whan help solve golfs biggest challenges. From the moment you said you were leaving the LPGA Tour there was speculation you would land at the USGA, even though you were an unconventional candidate for the CEO job. They dont intentionally startle the horses to the point that they jump the fence and run amok. Mike Whan's salary per month and other career earnings are over $400,000 dollars annually. They know I wouldnt be able to help myself. He and his wife, Meg, already had two young boys and she was pregnant with their third child. Hecurrently resides inGladstone, N.J.,with his wife Meg and hasthreeadult sons: Austin,Wesleyand Connor. Carpeting that dates back to Willie Stargell. I remember when I was at Rio, for the Olympics, and at a press conference and the first question I got was, How cool is it, to have all these players from so many different countries? And I answered the question but I thought, At our next LPGA event, well havemorecountries represented. Womens golf is borderless. "With the stuff that went down at 9/11, I have a hard time getting involved with them. Michael (Mike) Whan joined the USGA as its chief executive officer (CEO) on July 1, 2021, becoming its eighth chief executive. The USGA has a unique role in golf in terms of we need to lead the way, said Francis, but we need to get people to come along with us.. USGA CEO Mike Whan was apparently listening to SiriusXM PGA Tour Radio on his way into the office Friday morning when a conversation piqued him. .even when its overwhelmingly successful. One, Ive always looked as the USGA as the standard-setter in the game, certainly on the womens side, but mens as well. Think about any other sport or any other business, if the last time you really looked at the farthest standard was 30-plus years ago. You dont have to lead from outside the huddle. His main source of income is from his primary work as a golf executive. Not really. His first meeting with the USGA had come a month beforehand. . Late last month, Whan and his wife moved to a home on a golf course called Hamilton Farm, about five miles from his new office. Theres a lot of ghosts that I worry about bothering me, but thats not one of em. And this job CEO of the USGA, a non-profit organization that serves as the governing body of golf in the United States and Mexico, generates roughly $165 million in annual revenue and oversees the mens and womens U.S. Olympic added in every way. Mexico, Caribbean, Atlantic islands, Central America, Top 50 Classic Courses in Great Britain & Ireland, Top 50 Modern Courses in Great Britain & Ireland, Your California Privacy Rights/Privacy Policy. When I started talking to (USGA President) Stu (Francis) about this, really the key for me I think to be successful in this job is not only to think big and long-term about golf, which is easy for me, but also making sure that were doing it with others, not just for others. I know that in this role Ill spend a lot of time with David Abeles, or John Solheim or Bob Parsons or the whole team fromAcushnet. After college, he worked as a newspaper reporter, first for the (Marthas) Vineyard Gazette, later for The Philadelphia Inquirer. He spent the next 11 years leading the tour to massive growth expanding the schedule from 24 events to 34 and nearly doubling the prize money. Longtime USGA CEO Mike Davis retired from the role in June. But its gotta start with me. I dont know that I agree that its fundamentally changed the way the game is played, but I do think its creating issues, not only for the people that are hosting events but for anybody who wants to host in the future. This year, it has 34 events and a record $76.45 . Details To Know About Virginia Governor Candidate, Keri Lewis Biography; Net Worth, Age And Wife. The PGA Championship announced the same. Its a new era in Liberty Corner, New Jersey, though the full culture-changing impact of Whan at the helm undoubtedly will be slowed with so many still working from home. And theyve got to learn mine. Francis called shortly thereafter and said, That was great. More than anything though, hell strive to be golfs champion. Hes wearing an Oakmont CC golf shirt, one he picked up during the U.S. Theres certainly not a freedom to spend at will. Why isnt that a thing? Im not really sure its fundamentally different from a question you could ask other major owners. Whans focus on making the game more accessible for girls led to a significant expansion of the LPGA-USGA Girls Golf Program to more than 90,000 at more than 500 sites through Spring 2021. I dont know that Im right, and I really want to hear other perspectives. Not in a bad way, in a good way. When I left the LPGA, I certainly did not have a job at the USGA. And, as per his LinkedIn, he has worked as a CEO, President, General Manager, and commissioner.We can find Mike Whan on Twitter under the name @LPGACommish, where he describes himself as a father, husband, and commissioner. Mike Whan spent 11 years rebuilding the LPGA Tour to be strong enough to survive a pandemic. As for the fact that the winner speaks three languages, ditto. Their reaction was the game-over point for me, said Whan. Davis said, yes, but that it could work. ", https://golfweek.usatoday.com/2021/02/17/usga-ceo-mike-whan-lpga-commissioner/, Mexico, Caribbean, Atlantic islands, Central America, Top 50 Classic Courses in Great Britain & Ireland, Top 50 Modern Courses in Great Britain & Ireland, Q&A: Amy Olson on that deeply emotional U.S. Women's Open run, the LPGA's pickleball craze and replacing Mike Whan, Nichols: Mike Whan is leaving the LPGA, but the mission to cultivate allies for women's golf will never leave him, Players react to shocking news of commissioner Mike Whan leaving LPGA, Your California Privacy Rights/Privacy Policy. Thompson, who made a bogey on the last to finish a shot out of a playoff, was a central figure in Whans 11 years as commissioner. If youre not, theyll talk to somebody else. Do you agree that at the highest level of the mens game, the distance gains have fundamentally changed how the sport is played and have rendered a lot of traditional venues, if not obsolete, certainly heading that way? He also oversaw the expansion of the LPGA to include both the Symetra Tour and Ladies European Tour, as well as a nearly 50 percent increase in membership of LPGA Professionals, the associations teaching division. His next job is to keep the USGA at the forefront of golf in rapidly changing times. The above note above about him drinking a diet cola first thing in the morning it has appeared in every story every profile ever wrote about him. The suggestion of an overhauled identity for the association causes Whan to lean back in his chair and slow things down a touch. Apart from working at LPGA, he has also worked for companies like Mission-Itech hockey and Taylormade-Adidas Golf Company. Still Alive 2020 -Everything On His Wife And More YQD Wiki, Who Is Princess Blanding Virginia? The first time Mike Whan walked into USGA headquarters wearing shorts and a T-shirt, he could tell employees immediately began to text about the new CEOs casual attire. What seemed like such an obvious next step to so many for the outgoing LPGA commissioner wasnt a slam-dunk to the man himself. Because of that, we were willing to support his vision of what we could be., Whan grew up in Naperville, Ill., and at 13 worked on the maintenance crew of a country club. Im not sure what decisions will come out of that, but Im certainly not gonna let fear be the driver in making those decisions. And what I mean by that is sometimes your partner takes the lead and sometimes youre the wind behind the sail and nobody knows it. Im impressed and excited about the level of involvement the USGA has in so many different aspects of the game. The USGA really does feel a responsibility to do the right thing for the game for the next hundred years. This, for the record, is not how the leader of the USGA usually comes to power. Its all in relationships. Likewise, Whan currently resides in Lake Mary, a city in Florida. He keeps moving, not breaking stride. One of your pet peeves has always been that range finders are not allowed in competition. . As CEO, Whan leads the USGA team and their work to champion and advance the game of golf by conducting global championships, delivering golfer engagement programs, broadening accessibility and driving sustainability. 1. Golf Digest talked with Whan at The Olympic Club, where he nursed a Coke Zerohe refused to say how many he drinks in a day, but suffice to say it is a lotand radiated a caffeinated enthusiasm for the challenges that await. This is how he operates. Seven. Here was a course that had hosted a series of historic mens majors. Michael Whan's Phone Number and Email Last Update. Top 100 Courses in the U.S.: GOLFs all-new 2022-23 ranking is here! Technically, Whan was at The Olympic Club, at a memorable U.S. Womens Open, as the LPGA commissioner. I realize that when I stop being the CEO of the USGA, a third of golfers will probably think I was an idiot. Whan, who has admitted that he might not be a great fit culturally for the USGA, will no doubt change the culture of the organization as it will inevitably change him. The board doesnt know their nicknames yet! Ive read the Distance Insights study, but I dont know if the need for change really trickles down to other levels of the game.