We want as many people Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. Just not 14 million people. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic Liverpool and Wolverhampton Wanderers clash on USA Network was themost-watched final matchday fixture on pay-TV, with a record 681,000 viewers. How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. Very decent again, by their norms. They'll see some of the world's best talent in thrilling matches played at packed stadiums.". "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. Brendan Rodgers to Tottenham latest: New manager tipped, stance revealed, 'spotted' at match, Tottenham news: Former Leicester City boss Brendan Rodgers has been tipped with taking over at Spurs following Daniel Levy's decision to sack Antonio Conte in March, Jose Mourinho stance on Chelsea return revealed amid major Mauricio Pochettino decision. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. Even though the recent British and Irish Lions rugby tour failed to generate capacity crowds, the lethargic batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters. commentary and analysis you can trust. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. Statista. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. 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Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. analyse how our Sites are used. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. The Comcast-owned broadcaster averaged a total audience delivery (TAD) of 507,000 viewers per TV match window across its NBC, USA Network, CNBC and NBCSN channels. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. WebC Until 2005, the attendance figures in NPB were estimated by the home teams. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. It was their primary subscription driver for many years, after all. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. You only have access to basic statistics. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? The household reach for live coverage only was 978 million homes. We use Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. Sports Media Watch. WebIn China, Premier League audiences were 6% up on last season. Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. These look a bit higher than might normally be expected. (May 29, 2021). Repucom, Premier League Fan Survey 2011/12. For owners of Chinese Super League clubs, it represents a way to build up political links by actively participating in the government's plans. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. We want as many people as possible to see Premier Leagues matches. Since then, things have been ramped up several notches. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City Afghanistan, Moldova, Turkmenistan, North Korea and Cuba were the five countries without coverage in 2018/19. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. Mikel Arteta explains how he convinced Martin Odegaard to join Arsenal. Heres why China poses a serious threat to European dominance. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. Charlton: China's World Cup misery saddens me The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. China has been the English top flight's most lucrative overseas television rights territory. The audience across Africa was 290m. Now, how this is meant to work is that we see the 14m figure, we see the words Manchester United, Liverpool and Premier League and then dont read further. Philadelphia and Raleigh tied for fourth place. UEFA has seen global live viewing figures for the group stages of the Champions League drop, with numbers lower than both of the last two seasons. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. Chelsea transfer news: The Blues will need to act smarter in the market this summer as a bargain offer emerges. Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. Wow, 14 million people watched two Premier League games!!! However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. Man United-mania set to blitz China again (Image: VALERY HACHE/AFP via Getty Images). NFL coverage and Joshua Buatsis fight against Marko Cali. When it comes to the latest overseas league to take on the old powers of Europe, there seems to be a comprehensive new strategy for overcoming the biggest and most illustrious clubs. AFP. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. From there it all gets a bit weird. The READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. Keep abreast of significant corporate, financial and political developments around the world. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. President Xi Jinping has sanctioned massive state spending at a grassroots level, while the Chinese Super League represents an attempt to furnish the country with a domestic division worthy of its name. Benitez: Man City have the focus to win title, Haaland equals record for most Premier League goals in a season, Haaland hits 50th goal of the season Meanwhile, China is beginning to make an impression on the European transfer market. Obviously, this isnt true. You can change your cookie settings at any time but parts of our site will not function correctly without them. The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. Are you interested in testing our business solutions? We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). Then you can access your favorite statistics via the star in the header. READ MORE: Murder, Corruption and The Demise Of A Chinese Football Giant. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. Ryan Mason has already sparked a change in Tottenham player after Daniel Levy head coach call, Son Heung-min has now scored four goals in his last five games for Tottenham after struggling for form at the beginning of the 2022/23 Premier League season, Charlie Patino sale, relegation confirmed as 5.9m transfer completed - Arsenal loan latest, Latest Arsenal news includes updates on every single member of this season's loan army with the main focus being on Charlie Patino, Pablo Mari and Marquinhos, Who is Yunus Musah? or Incidentally, Amazon does not release figures for how many watched their games. More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. The ideal entry-level account for individual users. If there is too much football on TV, this may be reflected in the viewing figures. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. They will continue to drive up transfer fees and wages, squeezing the football economy further. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. In total, the event recorded an average viewership of 514,617 across its 57 hour airtime. Guangdong TV, which broadcasts to most of the nation, said last week it had paid Win TV 18 million yuan ($2.64 million) to show one Premier League game and a highlights package each week for next season. Related readings: Profit from the additional features of your individual account. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. Please create an employee account to be able to mark statistics as favorites. In, Sports Media Watch. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. China has the most Premier With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. Something went wrong, please try again later. Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. Stay informed and spot emerging risks and opportunities with independent global reporting, expert So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. Barclays Asia Trophy set to sparkle in Beijing. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. Chart. For cost savings, you can change your plan at any time online in the Settings & Account section. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. Enjoying SportsPro content? That strategy could potentially spell disaster for Europe's footballing hegemony, and this is why the Chinese Super League must be considered a serious threat to the established order. The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK Compare Standard and Premium Digital here. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all Now, however, European football is faced with a new form of competition. We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation. Ultimately, they have usually had to scale back their ambitions. We support credit card, debit card and PayPal payments. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). It is surely self-defeating. and other data for a number of reasons, such as keeping FT Sites reliable and secure, Learn more about how Statista can support your business. During the 2020/21 season, the Premier League It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month.
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